Building a business is more than just setting up a website and creating content.

It's also about ATTRACTING the RIGHT audience so you aren't wasting your time creating content no one cares about.

The Avatar Creation Kit provides everything you need to define your target avatar... so you can win them over with irresistible content, products, or services.

What do you get in the Avatar Creation Kit?

Module 1: Pinpointing your ideal audience with a target avatar

Learn what exactly an avatar is and why you need one as a core part of your business. Understanding the ins and outs of your target avatar before you dig in will help you create a better one. 

You'll also get ready for the other modules by grabbing the workbook!

Module 2: Researching your avatar

Learn the two types of research you need to do in order to understand your target audience. I'll walk you through the various places you can gather data and what specifically you should gather.

Module 3: Building your target avatar

In this module, you'll use a series of prompts to reflect on things you already know about your target audience. Then, you'll take all your insights to build an avatar profile. Don't worry- your avatar workbook includes a template to guide you through everything!

In just a few hours, you'll...

  • Understand your target audience to a T
  • Have a detailed worksheet filled in with insights about your avatar
  • Know what next steps to take once your avatar is finished

How to Know If This Course Is For You

Avatar Creation Kit is for any level of blogger who struggles with pinpointing their target audience. By defining your target audience and building an avatar, you can hone into what content, products, and services will RESONATE with them the most.


Can I Enroll at Any Time?

Yep! We don't limit the enrollment to just certain times of the year. 

How Does the Course Work?

Once you sign up, you'll receive INSTANT access to the full course. Go through the lessons as slow or fast as you'd like. You can mark lessons complete, so it's easy to keep track of your progress.

What Are the Course Pre-Requisites?

In order to enroll, there are no requirements! However, you can get the most out of your research with:

  • A blog or website that's been around at least a few months
  • At least one social media account used for your blog or biz

If you have Google Analytics set up, great, but it's not a requirement. You'll be able to get other insights without it.

How long do I have access to the course?

You get lifetime access to the course and any updates. This means as long as my business exists, you have access!


If you take the entire course and don't feel like you can build your target avatar, you can contact me within 30 days of purchase and I'll give you a full refund. Proof of work needs to be shown. 

Get started now to grow your business through a well-defined avatar.

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About the instructor

Your Instructor

Melissa Culbertson

Well hey there. I’m Mel, side hustler and marketing pro. As a marketer for over 21 years (and a blogger for 9 of them), I know how to build and plan content that reaches the right audience and turns them into raving fans. For the last five years, I’ve worked at Burt’s Bees, currently as the Associate Manager of Digital Brand Engagement. Back in 2010, I was a year into blogging just as a hobby. It was a “mom blog,” but once a week I’d share tips for bloggers. Turns out my readers cared more about that than the adventures with my kids!Then… I got laid off. At that point, I took the leap to start Blog Clarity, turning my professional experience into actionable, can-do strategies, tips, and tutorials for peeps like you. Now, I've taught over 4,000 students how to do BIG things with their online business.