When it comes to planning out content for your blog and all of social media, I'm sure one word pops into your mind: overwhelmed.

If the thought of maintaining an editorial calendar and thinking up content ideas makes you want to curl into a ball on the floor, you're not alone!


With my 20 years of marketing communication (aka content) experience, plus over a decade as a blogger, I've perfected a system to help you plan out a steady stream of content on multiple platforms... that speaks right to your audience.

Content Planning Pro gives you a step-by-step path to coming up with engaging content ideas... in less time than you're spending right now.

You'll learn how to plan content faster and have a never-ending flow of ideas. At the end of this course, you’ll have a solid content calendar and at least a quarter’s worth of content planned out for your blog and social media accounts, not to mention a process that you’ll use over and over again.

What will you learn in Content Planning Pro?

Module 1: Content Planning with an Editorial Calendar

Not all editorial calendars are created equal. Learn EXACTLY how to build a robust, yet not-too-overwhelming calendar using a spreadsheet or Trello. Throughout the course you’ll get videos and tips to maximize the efficiency of each calendar. In this module, you kick off content planning with “small wins.” I’ll show you what they are and how to get them.

Module 2: Generating Your Holy Grail of Big Ideas

Unleash a flood of creative ideas using mind mapping (with a twist). Find out what to look for in Google Analytics and elsewhere in order to brainstorm your best content ideas for your blog and social media platforms.

Module 3: Planning Out Your Content Ideas

This isn’t just about plopping ideas down into your editorial calendar. See how simple it is to not only come up with blog post and social media content ideas, but get more ideas from content already sitting in your lap. You’ll also learn a snazzy, yet simple way to run an idea bank for endless idea safe-keeping.

What will you get in Content Planning Pro?

  • 15 video tutorials
  • 2 calendar templates: spreadsheet and Trello (free version)
  • Idea bank template in Trello
  • Evergreen promotion spreadsheet template
  • 3 handouts to help you master the planning process

How to Know If This Course Is For You

Content Planning Pro is for any level of blogger who wants to simplify the process of using a content calendar AND learn techniques to come up with loads of ideas for blog posts and social media content.

Successful bloggers don't blog on a whim - they plan content.

Even if you have tons of ideas already but no time to write them, some of the techniques and handouts will help you save time so you can squeeze in some more writing into your life.

The best part about this course is that it's not just reading, video-watching and downloading pretty handouts. You'll be DOING stuff. 

Planning content, learning techniques and getting loads of handouts that you'll reference long after the course is over.


Can I Enroll at Any Time?

Yep! We don't limit the enrollment to just certain times of the year. You can purchase anytime you'd like and start learning the ins and outs of content planning right away.

How Does the Course Work?

Once you sign up, you'll receive INSTANT access to all the units of the course. Go through them as slow or fast as you'd like. You can mark lessons complete, so it's easy to keep track at where you are in the course content.

What Are the Course Pre-Requisites?

In order to enroll, I strongly suggest you have the following:

  • A blog with at least 5 posts
  • At least one social media account used for your blog or biz

If you have Google Analytics set up, great! But it's not required. 

And I'm sure you already have this, but you'll use colored markers and paper (yes, you'll go old-school for one assignment).

How long do I have access to the course?

You get lifetime access to the course and any updates. This means as long as my business exists, you have access!

Do I have to pay for any tools for this course?

Not if you don't want to! I show you two options for building a content calendar - both are free! 

We'll use Google Sheets/Excel (spreadsheet) or Trello for your editorial calendar. Trello has a paid option, but everything I teach in the course you can do with the free version.


I made a silly seal for ya, but the sentiment is real. If you take the entire course, implement the content planning system, and still don't think content planning is faster and easier, you can contact me within 30 days of purchase and I'll give you a full refund. Proof of work needs to be shown. 

It's time to crush it with an editorial calendar and content planning system (that takes less time than you're spending now).

If you're ready to implement a can-do system that'll leave you with endless content ideas AND more time in your day, then enroll in Content Planning Pro now. You'll get instant access to start planning and time-saving today.

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About the instructor

Your Instructor

Melissa Culbertson

Well hey there. I’m Mel, side hustler and marketing pro. As a marketer for over 21 years (and a blogger for 9 of them), I know how to build and plan content that reaches the right audience and turns them into raving fans. For the last five years, I’ve worked at Burt’s Bees, currently as the Associate Manager of Digital Brand Engagement. Back in 2010, I was a year into blogging just as a hobby. It was a “mom blog,” but once a week I’d share tips for bloggers. Turns out my readers cared more about that than the adventures with my kids!Then… I got laid off. At that point, I took the leap to start Blog Clarity, turning my professional experience into actionable, can-do strategies, tips, and tutorials for peeps like you. Now, I've taught over 4,000 students how to do BIG things with their online business.